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Simply Cups

Simply Cups is Australia’s largest paper cup recycling program committed to saving cups from landfill and giving them a second life. Over the past five years, it has more than 40 million paper cups wasting away in landfill.

From the author

Inside FMCG & Simply Cups

How creating recycling partnerships can strengthen the circular economy

Simply Cups is a product stewardship program created by the 20-year-old Australian sustainability venture Closed Loop.