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Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fuelled by relevant advertising. That’s why The Trade Desk created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage – from planning to pricing to performance.

From the author

Boosting FMCG sales with retail data-driven advertising

Discover more insights and actionable strategies in our guidebook Unpacking Marketing Success with Retail Data.