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Tong Van

Tong Van was born and educated in Vietnam and travels around Southeast Asia frequently. A graduate of Ho Chi Minh City Law School majoring in Legal English, Van has been a content writer for several years. With Inside Retail Asia she has researched the Top 50 Innovative Retail Leaders in Hong Kong for three years running and writes news. Her retail interests include fashion, health & beauty and food.

From the author

Model poses with Laneige product
Personal care & beauty

How K-Beauty’s second act puts pressure on global beauty brands

Unlike the first wave of K-beauty, K-beauty 2.0 reflects a more pragmatic proposition.
Tong Van
Jan 14, 2026
Personal care & beauty

Estee Lauder loses its shine in China: What went wrong?

Estee Lauder is one of many Western brands affected by China's sluggish economic recovery.
Tong Van
Nov 4, 2024