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If the price is right: Four key pricing strategies to optimise trade plans
Price responsiveness (elasticity) forms the foundation for understanding and improving your trade strategy.
Eight ways to close the loop to win in circular retail
These sustainable strategies extending the life cycle and creating further value deliver a win-win for brands and consum...
If the price is right: Four key pricing strategies to optimise trade plans
Use econometric modelling to ascertain both base (shelf price) and promotional elasticities that together help identify ...
NZ supermarkets lead resilient retail sector amid economic challenges
Circana's survey shows that 69 per cent of Kiwis now prepare meals at home at least five nights a week.
