consumer Archives - Inside FMCG

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

Confidence hits eight month low

Household finances and job security weighs on consumer sentiment as it hits lower levels in almost eight months.

Consumer confidence picks up

Low petrol prices expected to lift consumer confidence.