discounting
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Australians lured by discounts more than ever, but less loyal
The joint report argued that loyalty can still be earned.
Two reports reveal ways to drive discretionary spend in a cost-of-living crisis
How consumers’ diminished purchase power is forcing brands and retailers to adjust their marketing strategies.
Death throes for discounting
With the imminent arrival of Kaufland, Australian supermarkets are feeling the pull towards consistent pricing and every...
