Gary Mortimer, Author at Inside FMCG
Gary Mortimer says the post-Covid-19 consumer will behave very differently and will be overly cautious about their health and spending.
OPINION: It could be said that prior to coronavirus, there wasn’t a lot of love or loyalty for Australia’s major supermarkets. Now that seems to be changing.
It’s farewell to collectables and hello to premium products in 2020.
With the imminent arrival of Kaufland, Australian supermarkets are feeling the pull towards consistent pricing and everyday better value to stay competitive.
Employees who bend the rules a little to help customers tend to be more enthusiastic about their jobs, but beware of creeping self-interest.
OPINION: Global cosmetics houses like Chanel are now moving to capitalise on the male makeup segment.
New research examines the influence of unit price on brand swapping.
It has been suggested that uncertainty around elections causes shoppers to curtail their spending.
Supermarket giant expands two hour grocery delivery service.
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