
Gary Mortimer
Dr Gary Mortimer is a Professor of Marketing and Consumer Behaviour at the QUT Business School. Prior to joining QUT, Professor Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. He is an active researcher in the areas of food retailing, retail operations and shopping behaviour.
From the author

What will retail look like post Covid-19
Gary Mortimer says the post-Covid-19 consumer will behave very differently and will be overly cautious about their healt...
Jul 3, 2020

How supermarkets are winning hearts and minds
OPINION: It could be said that prior to coronavirus, there wasn’t a lot of love or loyalty for Australia’s major superma...
May 3, 2020

What’s in store for supermarkets in 2020 and beyond
It’s farewell to collectables and hello to premium products in 2020.
Feb 3, 2020

Death throes for discounting
With the imminent arrival of Kaufland, Australian supermarkets are feeling the pull towards consistent pricing and every...
Oct 21, 2019

Bending the rules in retail – exploring customer-oriented deviance
Employees who bend the rules a little to help customers tend to be more enthusiastic about their jobs, but beware of cre...
Aug 13, 2019

Makeup maketh the man: Why male makeup is the next big thing
OPINION: Global cosmetics houses like Chanel are now moving to capitalise on the male makeup segment.
Jun 6, 2019

Does displaying unit price encourage shoppers to switch between grocery brands?
New research examines the influence of unit price on brand swapping.
Apr 28, 2019

Do election periods impact retail spending?
It has been suggested that uncertainty around elections causes shoppers to curtail their spending.
Apr 12, 2019

Woolworths overcomes the barrier of time
Supermarket giant expands two hour grocery delivery service.
Apr 8, 2019

King of the collectables: Why Disney Words will out play Coles’ Stikeez
OPINION: Five reasons why Disney Words will trump Coles' Stikeez.
Feb 24, 2019

Winds of change: Is Kaufland a cause for concern?
With the arrival of Kaufland on the Australian supermarket scene, do incumbent players need saving?
Jan 31, 2019

Do shoppers have an appetite for premium grocers?
Discount grocers continue to outperform supermarkets, but the ‘premium’ market appears ripe for exploitation.
Oct 30, 2018

Why people engage in copycat product tampering
The reporting of incidents across mainstream media could potentially motivate others to engage in copycat deviant behavi...
Sep 20, 2018


Aussie Farmers Direct’s collapse wasn’t about the two big supermarkets
Opinion: "The harsh reality of failing to understanding the market."
Apr 23, 2018

Why Wesfarmers is cutting Coles loose
Retail giants' latest move may create long-term revenue streams.
Mar 19, 2018

Supermarkets: Time wars and the ‘Go Economy’
The emerging trend of 'Go Economy' and the digitised world of products and services.
Sep 14, 2016

Big retailers are realising the risk of moving into convenience stores
While convenience stores may be big opportunities for large supermarkets, they also come with risks.
Aug 2, 2016

The supermarket of the future: directions for Australia
Future Aussie supermarkets to offer less choice and engagement, but more private labels.
Apr 4, 2016