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Gary Mortimer

Dr Gary Mortimer is a Professor of Marketing and Consumer Behaviour at the QUT Business School. Prior to joining QUT, Professor Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. He is an active researcher in the areas of food retailing, retail operations and shopping behaviour.

From the author

What will retail look like post Covid-19

Gary Mortimer says the post-Covid-19 consumer will behave very differently and will be overly cautious about their healt...

How supermarkets are winning hearts and minds

OPINION: It could be said that prior to coronavirus, there wasn’t a lot of love or loyalty for Australia’s major superma...

What’s in store for supermarkets in 2020 and beyond

It’s farewell to collectables and hello to premium products in 2020.

Death throes for discounting

With the imminent arrival of Kaufland, Australian supermarkets are feeling the pull towards consistent pricing and every...

Bending the rules in retail – exploring customer-oriented deviance

Employees who bend the rules a little to help customers tend to be more enthusiastic about their jobs, but beware of cre...

Makeup maketh the man: Why male makeup is the next big thing

OPINION: Global cosmetics houses like Chanel are now moving to capitalise on the male makeup segment.

Does displaying unit price encourage shoppers to switch between grocery brands?

New research examines the influence of unit price on brand swapping.

Do election periods impact retail spending?

It has been suggested that uncertainty around elections causes shoppers to curtail their spending.

Woolworths overcomes the barrier of time

Supermarket giant expands two hour grocery delivery service.

King of the collectables: Why Disney Words will out play Coles’ Stikeez

OPINION: Five reasons why Disney Words will trump Coles' Stikeez.

Winds of change: Is Kaufland a cause for concern?

With the arrival of Kaufland on the Australian supermarket scene, do incumbent players need saving?

Do shoppers have an appetite for premium grocers?

Discount grocers continue to outperform supermarkets, but the ‘premium’ market appears ripe for exploitation.

Why people engage in copycat product tampering

The reporting of incidents across mainstream media could potentially motivate others to engage in copycat deviant behavi...

What is driving wholesale bypass?

Gary Mortimer talks forging a new path.

Aussie Farmers Direct’s collapse wasn’t about the two big supermarkets

Opinion: "The harsh reality of failing to understanding the market."

Why Wesfarmers is cutting Coles loose

Retail giants' latest move may create long-term revenue streams.

Supermarkets: Time wars and the ‘Go Economy’

The emerging trend of 'Go Economy' and the digitised world of products and services.

Big retailers are realising the risk of moving into convenience stores

While convenience stores may be big opportunities for large supermarkets, they also come with risks.

The supermarket of the future: directions for Australia

Future Aussie supermarkets to offer less choice and engagement, but more private labels.