About Author

Gary Mortimer

Gary Mortimer, Author at Inside FMCG

Bending the rules in retail – exploring customer-oriented deviance

Employees who bend the rules a little to help customers tend to be more enthusiastic about their jobs, but beware of creeping self-interest.

Makeup maketh the man: Why male makeup is the next big thing

OPINION: Global cosmetics houses like Chanel are now moving to capitalise on the male makeup segment.

Does displaying unit price encourage shoppers to switch between grocery brands?

New research examines the influence of unit price on brand swapping.

Do election periods impact retail spending?

It has been suggested that uncertainty around elections causes shoppers to curtail their spending.

Woolworths overcomes the barrier of time

Supermarket giant expands two hour grocery delivery service.

King of the collectables: Why Disney Words will out play Coles’ Stikeez

OPINION: Five reasons why Disney Words will trump Coles’ Stikeez.

Winds of change: Is Kaufland a cause for concern?

With the arrival of Kaufland on the Australian supermarket scene, do incumbent players need saving?

Do shoppers have an appetite for premium grocers?

Discount grocers continue to outperform supermarkets, but the ‘premium’ market appears ripe for exploitation.

Why people engage in copycat product tampering

The reporting of incidents across mainstream media could potentially motivate others to engage in copycat deviant behaviour.

What is driving wholesale bypass?

Gary Mortimer talks forging a new path.

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