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Lee McClymont

Lee McClymont Archives

Marketing

Personalisation lessons from airports and airlines

A one-size-fits-all approach no longer flies with shoppers, argues Lee McClymont.
Inside FMCG
Jul 20, 2015
Marketing

Creatively identifying category gaps

Lee McClymont outlines three great examples of creative category gap analysis.
Inside FMCG
Jul 13, 2015