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What an FMCG launch needs to do in 2026
The launches that work are run as a journey rather than a campaign: See it, want it, find it, try it, share it.
Smart sampling meets AI: A new era for FMCG consumer engagement
Traditional sampling methods often fall short in providing the necessary insights to measure and influence post-trial be...
Smart Sampling: The future of trial and brand connection
Sampling remains one of the most effective ways to get a product into consumers’ hands, removing a key barrier to purcha...
Why in-store sampling is losing out to targeted technology
Social Soup's Shop & Scan product uses data, AI-powered verification and advanced product and barcode scanning to drive ...
Nestle, Social Soup launch new campaign
Nescafe Gold Organic OOH campaign runs this August.
