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Online grocery tipped to soar

Online shopping conceptOnline grocery sales has been ranked in the top five industries expected to soar in 2015, according to business information analysts, IbisWorld.

IbisWorld anticipates the online grocery sector to see the second highest amount of revenue growth in 2015.


Online grocery shopping has been slow to catch on in the Australian market, even as local online shopping as a whole has exploded in popularity over the past five years, however, this is expected to change in 2015, with IbisWorld estimating revenue growth of 14.6 per cent for the year.

IbisWorld senior industry analyst, David Whytcross, says this increase is due to time conscious consumers increasingly realising the benefits of online grocery shopping, with options such as click and collect expected to also rise this year.

“The increased prevalence of click and collect options and greater comfort with purchasing perishable items like fresh fruit online are expected to boost industry revenue over the coming year,” Whytcross said.

While some industries are set for significant growth, there are many that will be dreading the year ahead. Petroleum exploration is tipped to be the biggest loser in 2015 as oil prices plunge, while mining and construction machinery manufacturing, cigarette manufacturing, motion picture and video distribution, and electricity distribution are all expected to endure a difficult year.

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