Sanitarium Health and Wellbeing has launched a new range of wholefood fruit and nut snack bars, Naturally Nood.
Available in the health food aisles of major supermarkets, petrol, and convenience stores, Naturally Nood bars are made from dates and nuts, with some varieties featuring other fruits or cocoa.
Naturally Nood flavours include Banana Bread, Berrylicious Flavour, Cashew Crush, Cheeky Cocoa, Cocoa & Orange Tango, and Cocoa Lamington.
Lynden Rochford, senior brand manager for new brands, said Naturally Nood has been developed to make wholefood snacking a lot more compelling and fun, with research suggesting existing snacks at the healthier end are seen as uninspiring.
“While two thirds of 25 to 44 year olds would prefer snacks that are healthier, more than one in three shoppers believe current offers are boring, and over half of 18 to 64 year olds also think they are not that good for you, rising to 61 per cent amongst females aged 25 to 44 years,” Rochford said.
Trish Guy, Sanitarium’s nutrition manager, said Naturally Nood bars score between three and four stars under the new Health Star Rating system, which is a new front of pack labelling system that rates products from a score of half a star to a maximum of five stars, based on their overall nutrition profile.
“Naturally Nood wholefood bars are also great for consumers who enjoy the wholesome goodness of real food. Each 35 gram bar is packed with yummy, natural ingredients and contains between 140-165 calories, making it a convenient, nutritious and tasty snack on the go,” Guy said.
