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Dan Murphy’s unveils aged wines

Dan Murphy's Cellar ReleaseDan Murphy’s will today release its latest wines from its cellar into stores for customers to purchase as part of its Cellar Release program. 16 wines will be released from the Dan Murphy’s climate-controlled cellar in Melbourne to store shelves across the country.

The Dan Murphy’s Cellar Release concept began in the 1950s, with Dan Murphy himself cellaring wines in a premium cellar space with ideal conditions.

Housed beneath the original Dan Murphy’s Chapel Street store in Prahran, Melbourne, Dan Murphy’s cellar became a haven for wine enthusiasts – a special place where good wines were given time to become great wines.

Today, Dan Murphy’s has more than four million bottles of wine maturing in a climate-controlled cellar – only to be released when Dan Murphy’s Wine Panel deem them to be at their very best.

“All wine lovers deserve to understand and taste the delicious benefits that come with the ageing process,” said Peter Nixon, head of Dan Murphy’s wine panel.

“It is because of the Cellar Release program that Dan Murphy’s is in the unique position to offer Australians these carefully aged wines without the expense of setting up private cellars. We offer mature wine to be enjoyed as the winemaker intended.”

The Dan Murphy’s Wine Panel consists of four wine experts, three of whom are international wine show judges, and one wine buyer, who start by selecting the wines that will best benefit from aging. The wines are then stored, and through the years their development is followed with regular assessments. When the Panel decides that the wines are close to maturity, they are released for sale.

The 16 wines that have just been released from the cellar include:

  • Penfolds Bin 138 Shiraz Grenache Mataro 2010;
  • Wolf Blass Grey Label Shiraz Cabernet 2009; and
  • Grant Burge Filsell Shiraz 2010.

Each Dan Murphy’s store has a dedicated section devoted to the Cellar Release program.

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