An Australian family-owned business has beaten the biggest tea brands in the world to take out the award for the nation’s favourite cuppa, as almost one in four Aussies declare green tea their favourite.
Madura Tea has picked up Canstar Blue’s Most Satisfied Customers Award for tea bags for the fourth year in a row, beating the likes of Twinning, Tetley, Lipton, and T2.
Based at Murwillumbah in the Tweed Valley, in northern New South Wales, Madura Tea was the only brand to score five star ratings for taste and overall customer satisfaction.
The ratings are based on a survey of more than 2000 adults who have purchased tea within the last month.
“For a relatively small Aussie business to consistently beat the biggest tea brands in the world for customer satisfaction is a remarkable achievement,” said head of Canstar Blue, Megan Doyle.
“Madura may not sell as many tea bags as the big names, but those who drink it absolutely love it,” Doyle said.
Australia’s favourite tea
According to Canstar’s research, two out of three Australian adults have bought tea bags within the last month. Of those, more than half (52 per cent) declared tea their favourite hot drink and most tend to drink one (37 per cent), or two (28 per cent) cups per day. Seventeen per cent drink four or more cups.
Black tea was found to be the most popular type of tea in Australia, with 42 per cent of respondents declaring it their favourite. It was followed by English breakfast (30 per cent), green tea (23 per cent), and earl grey (18 per cent).
Green tea emerged as the favourite type for young Aussies aged 18-29, taking 35 per cent of the vote. Chai tea (22 per cent), fruit infusions (15 per cent), and earl grey (20 per cent) were also most popular amongst the youngest age group, while black tea and English breakfast remained the teas of choice for older Aussies.
“We’re a country split down the middle between tea and coffee, but even those who favour coffee still like to have their favourite tea on standby for when they crave a cup,” said Doyle.
“Older Aussies are generally sticking with the tried and tested, while younger generations are becoming more adventurous with their tea selections, so it will be interesting to see how this trend develops in future.”