Start-up strikes deal with Woolies
Packaged in a 1L glass bottle designed specifically for the supermarket giant, the Christmas range features three flavours including passionfruit, cranberry and apple varieties, and are marketed as an alternative to soft-drinks, with each beverage containing 4.9g of sugar per 100ml.
“With Australians becoming increasingly aware of the harmful effects of sugary soft drinks, Nexba offers quality and taste, but with less sugar and fewer calories,” said Drew Bilbe, co-founder and operations director, Nexba.
The launch into Woolworths signifies a coup for the self-funded business, who now has a product offering available in every major Australian retailer.
“From day one, Nexba has strived to be the beverage innovators by partnering with national retailers and developing drinks their shoppers will love. We are self-funded and don’t have the deep pockets of the bigger brands. What we do have is an unending passion for offering Australians healthier beverages that don’t sacrifice on taste and quality,” said Troy Douglas, co-founder and brand director at Nexba.
The limited edition range is available at select Woolworths stores nationwide this week.