Jim Beam’s has launched a new campaign – cleverly timed to correspond with the much anticpated launch of the new Apple iPhone.
The Jim Beam Apple Watch is “drinkable wearable” and is a shotglass-in-a-watch accessory described as “functional and stylish”.
“Critics may ask, ‘What good is a watch that can’t tell time?'” said Fred Noe, Jim Beam’s 7th generation master distiller.
“We actually think we’ve created a watch that helps you make time. Who doesn’t want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?”
It first came out in the market last year and quickly became one of the most successful products of the liquor company. The Apple Watch is available for pre-order for only $17.99, while supplies last.