The brand will highlight the important role neighbourly traditions play in peoples’ support networks between 19 November and 5 December.
When Madura Tea Director, Stephen Bright, conceptualised Good Neighbour, he was driven by a vision of connecting with friends, family, work colleagues and neighbours – irrespective of distance – with the agenda-free motive of strengthening neighbourhood ties, building community and engaging with our nearest and dearest.
“It takes a caring neighbourhood to build a community,” says Bright. “And one of the easiest ways is by reaching out, and legitimately asking how people are. But it’s more than that – it’s holding yourself accountable, valuing good neighbours and showing them you care.”
Madura has designed the perfect Good Neighbour gift pack, which will be available for order online for the two week campaign. These packs are the essential catalyst for letting your neighbour know you care and for cementing neighbourly dialogue. Retailing at $50, each gift pack contains a selection of Madura Tea’s most popular blends and goodies:
- Organic Black – 50 tea bags
- Organic Green – 50 tea bags
- Chocolate Macadamias – 200g
- Premium Blend Caddy– 40 silk infusers
- Premium Blend – 40 silk infusers refill pack
- Australian Lemon Myrtle Caddy– 40 silk infusers
Madura has pledged a minimum of 20 per cent of the sale proceeds will go to Angel Flight, the Australian charity run by volunteers, who have been assisting all our neighbours across Australia, in gaining access to ongoing medical care that would otherwise be unavailable to them due to distance or financial circumstance.
“Angel Flight is the perfect beneficiary of the Madura Good Neighbour campaign,” explains Bright. “Lending a hand is what their foundations are built on. They’ve been caring for neighbours across Australia since 2003.”