According to the Project Harvest’s latest report, commissioned by the Horticulture Innovation Australia), Aldi remains at par with independent supermarkets and only slightly behind major retailers such as Woolworths and Coles.
“Consumers continue to see their local greengrocers as leading the pack when it comes to fresh vegetable offerings, but it’s clear that they do see some strong distinctions between other retailers as well,” said AUSVEG spokesperson Jarrod Strauch.
However, consumers ranked greengrocers number one for perceived value, quality and choice of fresh vegetables.
“Interestingly, consumers also perceive two ‘tiers’ when it comes to the quality of fresh vegetables on offer, with speciality retailers ranked above the rest of the pack,” said Strauch.
What comes to shoppers’ minds when they are grocery shopping is they consider “the quality of vegetables and the value for money they’re getting from their purchases, they’re placing Aldi right in the mix with Woolworths and Coles.”
More than 90 per cent of all fresh produce sold in Australian retailers is grown by the local growers. Strauch also mentioned it makes sourcing of high-quality Australian vegetables easier for locals.