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Domino’s Pizza’s high tech voice order assistant

Domino's Anywhere2Domino’s is taking its first step into Artificial Intelligence, launching a virtual, voice activated assistant at the company’s Abacus Tech event series.

The company also launched other innovations to ensure Domino’s customers receive fresher hotter pizza, faster, including to a park or beach.

Domino’s Group CEO and managing director, Don Meij, said he was excited the company was launching technology that would lead the Quick Service Restaurant (QSR) industry.

“DRU Assist is the first ever virtual assistant available to help customers place their orders online in the Australian QSR industry,” Meij said.

Available on desktop and within the Domino’s app, DRU Assist is the latest addition to the DRU (Domino’s Robotic Unit) platform.

“Domino’s customers will be able to ask DRU Assist either via text on the web or voice recognition in the app to order their favourite pizzas and make customizations,” Meij said.

“DRU Assist is on hand to help our customers streamline their ordering process with efficient and helpful service with a side of personality.

“DRU Assist will continue to learn and improve recognition skills from every customer experience.”

With a natural language voice engine powered by industry leader Nuance, DRU Assist can chat to Domino’s customers with his usual cheeky, fun personality and recognise customer’s orders verbally in the app.

The launch of DRU Assist marks Domino’s transition to ‘AI-first’ technologies and one of the largest public betas in the country.

Meij said the company’s new technologies were designed to make it even easier for customers, and announced plans to launch Domino’s Anywhere later this year. Domino’s Anywhere, a first in Australia, will allow customers to drop a location pin using GPS locators, for stores to deliver to parks, beaches and other locations without specific street addresses.

“With Domino’s Anywhere, they will be able to order their piping hot pizza directly to their picnic blanket or beach towel,” he said.

“We know that pizza is a social sharing meal and many of our customers want to enjoy it on a day out with the family, and not be limited to a house or office.”

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