In the last week, fast food giants McDonald’s and KFC Australia have both unveiled delivery trials, partnering with established service aggregators, UberEATS and Foodora.
McDonald’s is trialling the service from this week across 80 locations with UberEATS, adding a $5 dollar premium on orders within a 10 minute travel radius.
“We’ve worked with chains like Din Tai Fung and Pappa Rich and the bigger brands are now seeing that it’s something that could work for them – they are starting to realise that their customers want that experience as well,” said Foodora CMO, Charlotte Rijkenberg.
KFC is running a smaller eight restaurant trial in collaboration with Foodora, starting in the next three weeks. Yum’s South Pacific subsidiary is taking a decidedly different approach this time under the stewardship of KFC managing director Nikki Lawson. Lawson has told media that the chicken fast food brand will be adopting a careful approach to the trial.
Foodora sees the deal as a vote of confidence in Australia’s home delivery market, which is now starting to attract the attention of the big fish after years of market growth, through deals with small and medium sized boutique operators.
Rijkenberg revealed that Foodora is currently in talks with several other QSR brands on a similar scale to KFC, as it looks to push its offering further beyond the inner-city limits of Australia’s capital cities.
