Taylors, Wallabies release green and gold bottled wines
This rugby season, the wine maker behind the Wallabies will don its green and gold in support of the Australian rugby team for its largest national sports promotion.
“We’re gearing up for another exciting season with our Wallabies and this will be our biggest activation yet in support of our partnership,” said third-generation managing director and winemaker Mitchell Taylor.
Taylors will be handing out the Wallabies supporter packs each week until the 29th October. It will be available to consumers who purchase any bottle of Taylors Wines during the promotional period.
Select red varieties of Taylors’ award-winning Estate range will show their Aussie spirit with green and gold screw caps that proudly display the Wallabies and Taylors logos, along with the Wine Behind the Wallabies tagline.
Promotional details will also be displayed on a bold rugby-themed sticker, similar in look and feel to a Wallabies rugby ball. The bottles will be displayed with a header card and other point of sale material in select stores.
The Wallabies supporter packs up for grabs feature a Wallabies and Taylors branded sports bag, a 2017 Wallabies scarf and beanie, Gilbert rugby ball, and a bottle of Taylors Jaraman Shiraz 2015 and Jaraman Cabernet Sauvignon 2014.
Taylors is entering its third year of its partnership with the Wallabies and will be activating sampling bars during the rugby season in select areas at major games across the country.