McCain unveils bigger frozen meals
McCain saw the need to satisfy hunger by creating better quality and more satisfying frozen meals.
“In a time where more Australians are becoming time-poor and crave a satisfying dinner within minutes at home, we saw the need to create frozen meals that are hearty, while offering convenience and value for money,” said Da Xavier Pinto said.
“Sometimes consumers just don’t want to purchase and prepare food after a long day at work, school or at the gym; we’re proud to say McCain MANSIZE meals fills this need.”
McCain MANSIZE meals are 50 per cent larger than the traditional frozen meal, with quality cuts of meat and hearty sides that completely satisfy the hungrier palate.
McCain Foods ANZ product manager, Rebecca De Xavier Pinto, said McCain continues to look for ways to help both satisfy the hunger of consumers with great tasting food and offer fuss-free solutions.
Frozen food company’s ANZ head of marketing, Katrina Wilson, also said that “while Australian consumer research told us that it’s men, predominately, who want more from frozen meals, MANSIZE is really a solution for any consumer looking for larger meals packed with more flavour and quality ingredients.”
Drawing inspiration from traditional pub favourites, consumers have three delicious MANSIZE options in larger 480 – 500g packs. Bangers in a rich Onion Gravy with Creamy Potato Mash; Grilled Chicken and Bacon Creamy Pasta Bake and Chicken Kiev with Vegetables and Potato.
The new frozen food will be supported with ATL campaign featuring out of home billboards, digital video ads and social media from September 2017. McCain MANSIZE meals are available in the freezer aisle RSP from $7.99 in selected Coles and Metcash stores around Australia.