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Pot-scented chocs a new market for Creso

medicinal cannabis2Australian medicinal cannabis company Creso Pharma is looking to take a bite out of the hemp “edibles” market, with a range of marijuana flavoured chocolates.

The plant oil-infused Swiss chocolate range does not contain the psychoactive chemicals, such as THC, that are the intoxicating elements of marijuana.

Creso Pharma, an ASX-listed company developing cannabis-based pharmaceuticals, said the chocolates are intended to be enjoyable not medicinal, with the oils – called terpenes – used to create the hemp taste and scent not actually derived from cannabis plants.

By instead using terpenes from other plants to mimic the taste and fragrance of cannabis, Creso Pharma has been able to pass regulatory restrictions in the US, where the company is already in talks with distributors.

Cresco Pharma non-executive director James Ellingford said the new chocolate range, to be made in the partnership with Swiss chocolatier Aeschbach, is aimed at consumers looking for something a little different.

“We are working hard to achieve a first-rate product targeted towards discerning upper middle-class business people, the fitness conscious and those who simply enjoy experiencing something truly unique,” Ellingford said.

Cannabis and hemp edibles are big business in the US, with consumers devouring $180 million worth of marijuana flavoured food and drinks in California last year.

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