Research Archives - Inside FMCG

Marley Spoon3

Meal kit industry reshaping the future of food

The food service has been identified as a driver of change for its efforts to reduce food wastage.

grocery-online

Click-and-collect driving online grocery

Customers seizing the opportunity to buy online but check quality of items before taking home.

Loreal Makeup

L’Oreal finds UV filters have no effect on coral over five week test period

Cosmetics giant conducts study to determine the impact of sunscreen products on corals.

decoy

The decoy effect: how you are influenced to choose without really knowing it

The cunning pricing strategy marketers use to get consumers to switch to a more expensive option.

ID:279073096

Most opting to dine at home for Valentine’s Day

Those with children are more likely to celebrate with a supermarket meal deal.

Gilette ad

Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity

A Gillette campaign aimed to shock to gain publicity raises questions about brands’ responsibilities.

alcohol

Australians drinking less alcohol

Wine is the most popular drink among Aussies, but fewer of us are drinking alcohol today than in years gone by.

online, shopping, e-commerce, keyboard

UK’s Click & Collect to grow by 45 per cent in the next five years

Food and grocery shoppers more likely to make an additional purchases in-store.

online grocery

Millennials shaping online FMCG shopping in the US

Over 6o per cent buy FMCG products online.

ID:211826716

There’s insufficient evidence that sunscreen harms coral reefs

Some countries prohibit the sale of sunscreens containing benzophene-3 and octinoxate.

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