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Lion exec joins CCA

Coke signCoca-Cola Amatil has announced the appointment of Peter West as managing director of the soft drinks company’s Australian Beverages’ business.

West will join Coca-Cola Amatil from Lion where he is currently the managing director of the Dairy and Drinks business. He has more than 30 years of industry experience and has held several senior roles at Mars Confectionery and Arnott’s Biscuits, including regional president for Continental Europe for Mars Chocolate.

“West has a deep understanding of our industry and the Australian market, and a proven ability to work with customers and partners to drive growth and deliver results. He is highly regarded as a leader during times of change. I am delighted that Peter is joining the team,” said Coca-Cola Amatil’s Group managing director, Alison Watkins.

She said one of West’s first priorities will be working with the Coca-Cola Amatil and Coca-Cola South Pacific teams to deliver the Accelerated Australian Growth Plan, announced at the Coca-Cola Amatil 2017 Investor Day in November.

“The Accelerated Australian Growth Plan is a major investment in the business aimed at returning Australian Beverages to growth. With significant investment in marketing, execution, cold drink equipment, digital technology and price across the business, we are pleased to have Peter’s leadership to assure its delivery,” said Watkins.

She also acknowledged the contribution of Peter McLoughlin, who has been serving as Australian Beverages managing director since March and will continue until West’s commencement in the first half of 2018.

“I want to thank McLoughlin for his strong leadership of Australian Beverages following a challenging start to the year and for his role in shaping the Accelerated Growth Plan with our partner, Coca-Cola South Pacific,” said Watkins.

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