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SweeGen announces new chief

CharlesDavis_EmbeddedStevia sweeteners maker SweeGen, Inc. has announced the appointment of Charles (Chuck) Davis, former executive vice president of R&D, Quality and Innovations at The Kraft Heinz Company, as┬áthe company’s new president, effective as of March 1, 2018.

“SweeGen is moving rapidly to respond to consumer demand for natural, zero-calorie and non-GMO sweeteners,” said Steven Chen, SweeGen’s CEO.

“We believe Davis is the right president for SweeGen’s expedited growth thanks to his global experience across multiple food and beverage categories. He’s a leader with an excellent track record of delivering results aligned with consumer trends.”

Prior to joining SweeGen, Davis advised various food and beverage companies and private equity funds, after a 35-year career at Kraft Heinz with a strong leadership role in Research and Development, Innovation and Quality across North America and Europe.

“SweeGen has not only developed but also commercialized an exceptional pipeline of innovative stevia sweeteners. I am very excited and honored for this opportunity to join SweeGen,” said Davis. “All around the world, consumers are looking to reduce their sugar consumption. The product development challenge has been reducing sugar while delivering great taste profiles. SweeGen is the solution provider with its innovative, non-GMO and non-caloric stevia sweeteners.”

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