Female-run alcohol company Sparkke has launched a limited edition release of its signature #TimesUp White Wine Bubbles.
It coincides in celebration of International Women’s Day today as the brand calls for equality, social equity and safety in the workplace for people of all genders.
“The significance of the #TimesUp movement cannot be overstated,” said Sparkke’s winemaker Sarah Lyons. “We have a responsibility to take these global conversations about sexual assault, harassment and inequality in the workplace out of the theoretical realm and into the real one. This is Sparkke’s way of doing just that.”
Sparkke’s new jet-black can #TimesUp White Wine Bubbles pays homage to the globally celebrated #TimesUp movement that, since its inception in January 2018, has already raised a staggering $20 million for its US-focused legal defense fund to provide aid for people who have been marginalised, harassed or assaulted in the workplace.
Sparkke said in a statement it has joined forces with the International Women’s Development Agency (IWDA) on this national campaign, with 10 per cent of direct sales and four per cent of channel sales of the #TimesUp White Wine Bubbles going directly to IWDA.
In 2017, Sparkke’s first edition ‘Say I Do!’ White Wine Bubbles raised more than $10,000 for The Equality Campaign to help get marriage equality over the line.
“We wanted our bubbles to celebrate the values of equality and inclusion during a time in our nation’s history when these values appeared more absent than ever,” said Lyons. “The success of our ‘Say I Do!’ bubbles campaign provided a proof of concept; that it is possible to create epic, high-quality wine in a can, make a profit, and financially contribute to critical social causes. Sparkke’s #TimesUp campaign aims to replicate this success and show other players in the alcohol industry how it’s done.”
Sparkke’s limited edition #TimesUp White Wine Bubbles is available online.
