Sara Lee whips up new snack-sized Crumbles
The dessert company said in a statement it responded to the demographic shift with a new delicious range of portioned fruity Crumbles, ready to enjoy after just 75 seconds in the microwave.
McCain Foods senior brand manager, Laura Gomez-Gracia, said Sara Lee’s latest product release recognised the need to offer single serve desserts with the added benefit of microwave convenience.
“We know that consumers are looking for dessert options that are convenient and flexible, but that also deliver an intricate depth of flavour, textures and indulgent satisfaction. Our new Crumbles range will delight you whether you are having a family dinner, or on your own with a movie,” Gomez-Garcia said.
The new Apple Berry and Chocolate Crumble features apple and berries topped with chocolate biscuit crumb and white chocolate chips, while the Apple and Butterscotch Crumble features apple and caramel topped with biscuit crumb and chewy butterscotch pieces.
Sara Lee’s new Crumbles individual desserts are now available in the freezer aisle of Coles (Apple Berry Chocolate flavour only), Woolworths (Apple and Butterscotch only) and Metcash stores nationally. They are available in 4X100g packs for RRP $7.49 (serves 4).