Nestlé and its NESCAFÉ Gold team said in a statement they have carefully crafted an improved taste experience for avid coffee consumers.
“We’re thrilled to share our new NESCAFÉ Gold range and partner with renowned barista, Lachlan Ward. Australian coffee drinkers know what makes a great coffee so we are committed in keeping up with their expectations and delivering on a gold taste experience,” said NESCAFÉ head of Marketing, Rebecca Dobbins.
The coffee giant said NESCAFÉ Gold not only delivers on barista style taste and aroma – it also ultimately redefines the instant coffee experience. In line with the relaunch, the NESCAFÉ team has partnered with Lachlan Ward, GM of Sensory Lab Speciality Coffee.
“Discovering your own coffee style and ideal aroma can be challenging, especially when creating the perfect cup of coffee at home. This is where the NESCAFÉ Gold range also stands-out, as each variant includes a handy barista tip and strength rating to help you find a blend that best suits your taste profile, allowing you to get the most out of your coffee experience,” said Lachlan.
The coffee company said a key part of the brand’s ongoing promise is to provide Australians with distinctive tasting notes and relevant strength levels for each variant, ensuring that Australia’s growing need for high-calibre, drink-at-home coffee is easily met, each and every time.
NESCAFÉ Gold range is rich and has full flavour profile. It is crafted by experts, the blends contain high quality coffee beans, which are then perfectly roasted and ground to produce a coffee, filled with exceptional richness and full flavour.
NESCAFÉ Gold range is now available in Woolworths, Coles and independent retailers nationally.