Sara Lee whips up new Brownie & Cheesecake

Sara Lee Brownie & CheesecakeSara Lee has introduced a new Brownie & Cheesecake product to the freezer aisle.

“We’re happy to say that two all-time favourites, Brownie & Cheesecake, are ‘Together At Last!’ and ready to be proudly served by Australians seeking a delicious, quality dessert that’s innovative and on trend,” said McCain Foods brand manager, Alexandra Kevork.

“Our consumers are getting more sophisticated and gourmet, and seeking adventure and café quality in the desserts they buy at the supermarket to enjoy at home. Not only do they want new flavours, they demand textural excitement and creative presentations.

“Consumers enjoy showing off their meals, whether homemade or restaurant-made, on social media channels such as Instagram and Facebook. This delicious new dessert provides visual appeal right out of the pack with generous dollops of cheesecake sprinkle with chocolate crumb on top of a dense chocolate brownie cake base. We are also demonstrating on both Instagram and Facebook easy ways to decorate and impress your guests with just a few additional ingredients.”

Kevork also said that hybrid desserts have been a phenomenal success for the last few years, with trends spreading globally like wildfire due to social media.

“It started with cronuts (flaky donuts made with croissant dough) and cruffins (buttery croissant dough muffins) and has broken the rules on creative boundaries in the food industry. Creating this dessert was like playing matchmaker,” said Kevork. “We wanted to find the perfect sweet partner for our famous Sara Lee Cheesecake. We believe that our chewy yet dense chocolate brownie provides just the right textural contrast to the light and creamy cheesecake topping, and the flavours just go together perfectly.”

Sara Lee Brownie & Cheesecake is now available in the freezer aisle of Coles and Woolworths nationally for RRP $7.49 (serves 6).

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