Dan Murphy’s had the biggest increase of share of market for the retail giant, up 1.2 per cent in the 12 months to March 2018.
Coles Group saw a small decline in share of market for alcohol retail, with the decline attributed to small gains in share for Liquorland and Vintage Cellars and a drop of 1.2 per cent in share of market at First Choice.
“Supermarkets have long been the market leader for the retailing of packaged alcohol, yet hotel bottle shops, independent retailers, wine clubs and duty free stores still find their market,” said Michele Levine, CEO, Roy Morgan.
“Woolworths Group now has over half of all dollars spent on packaged alcohol in an average seven day period. This is largely due to the recent success of Dan Murphy’s, as well as the underperformance of Coles Group’s First Choice stores in the last 12 months.”
74.3 per cent of Australians who purchased alcohol in an average seven days bought from a supermarket group (includes all supermarket and grocery stores plus the stand alone retailers owned by the supermarket groups such as Dan Murphy’s, BWS, LiquorLand, First Choice and Vintage Cellars), compared to 11.4 per cent who purchased from a hotel bottle shop (such as Bottlemart, The Bottle-O, Thirsty Camel, or Duncan’s Bottle Shop), 9.7 per cent who bought from an independent retailer, 4.1 per cent who bought from a Wine Club, and 0.4 per cent who bought from duty free.