Unilever’s president of Beauty and Personal Care Alan Jope said Equilibra, an Italian beauty and wellness brand, perfectly complements the Unilever’s existing offering.
“Equilibra is very well-positioned in the wellbeing space in Italy,” Jope said. “The Equilibra brand enjoys great recognition in the market, and we see opportunities for further development in what is a fast-growing segment.”
Founded 31 years ago by Franco Bianco, Equilibra has a growing presence in the so-called ‘natural’ personal care segments, offering skincare and haircare ranges; and is a leading player in Italy’s nutritional supplements market.
“We are delighted to work together with Unilever to take the next step in our journey,” said founder Bianco. “We aim to spread the Italian beauty and wellbeing abroad and strengthen our presence in Italy.”
Equilibra will continue as a standalone business with the continued presence of the Bianco family and the current management team. Marco Bianco will be leading the business as CEO from its headquarter in Turin, and Franco Bianco will be honorary chairman. Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.