Supermarket giant Coles and its generous customer base have together raised more than $10 million to help Australian farmers during what is being described as the worst drought in living memory.
Donations via supermarket checkouts and Coles online exceeded $2.5 million in just four weeks.
Coles commitment to matching customer donations dollar-for-dollar for the month of August, means that the Country Women’s Association will receive more than $5 million to support drought-affected families.
Coles Managing Director John Durkan announced that Coles will continue to match customer donations until the end of September.
“We have been overwhelmed with the generosity of our customers, who have made an enormous contribution to support families affected by drought. We are matching every single donation until the end of September so they can make an even greater difference in rural communities experiencing hardship,” Durkan said.
Incoming President of the Country Women’s Association, Tanya Cameron, expressed her gratitude on behalf of all CWA’s state and territory bodies.
“This effort from Coles, and their customers, has been incredible. We are extremely grateful for this huge outpouring of generosity and support for our agricultural industry. The funds raised will make such a difference to farming families and the communities in which they live and work,” Cameron said.
Coles has also pledged $5 million in grants or interest-free loans from the Coles Nurture Fund for farmers who have a project to help them to combat drought in the future.
Applications for the Coles Nurture Fund close on September 14.