Maggie Zhou, managing director of Alibaba Group in Australia and New Zealand said, “After reviewing recent purchasing trends made via Alibaba’s platforms, we note the significant growth in imported wine purchases from China’s young generation. Upon further research, we found this group of young emerging wine drinkers are more experimental with their product choices and therefore more likely to purchase a unique wine from Australia.”
The online festival will have more than 100,000 international wine and spirit brands available at the e-commerce giant’s own marketplace, Tmall.com. Wine Australia’s flagship store will have its most popular Australian wine brands own stores selling at the shopping festival, including Treasury Wine Estates, Casella Family Brands, Pernod Ricard Winemakers and ASC Fine Wines Limited.
Minister for Agriculture and Water Resources hon David Littleproud MP said the Australian Government is backing the partnership through the A$50 million Export and Regional Wine Support Package.
“Online retail has revolutionised the way that people shop so it’s critical that the Australian wine sector has an online presence which promotes our brands in a genuine way. It’s opening up commercial opportunities for our wineries and building on a year of strong growth for Australian wine in the Chinese export market,” he said.
Alibaba and Wine Australia will bring the famous Chufei Churan twins from China to the Land Down Under. They will be visiting the country to visit the Sydney Fish Markets and have sparkling wine and a wine-inspired dessert degustation by former MasterChef contestant Reynold Poernomo at KOI Dessert Bar. The twins will also visit some iconic wineries in South Australia.
The pair will host a meet and greet with fans at KOI Dessert Bar at Kensington Street Chippendale on the afternoon of Friday 7 September. KOI will continue to offer the exclusive wine and dessert pairings from 8 – 9 September, with Sydneysiders able to devour Chef Poernomo’s eight inspired desserts by using AliPay.