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Flybuys acquires rewards technology

The Wesfarmers and Coles-owned loyalty program, Flybuys, has acquired the intellectual property of Unlockd, an advertising business that fell into voluntary administration earlier this year. Unlockd was known for its innovative advertising model that enabled users to view ads on the lock screen of their Android phones in exchange for discounts on their phone bill or points towards various services, including Flybuys. Wesfarmers said that the acquisition would enable it to continue offering this
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