Free Subscription

  • Access daily briefings and unlimited news articles


Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Woolworths leads the way in FMCG Black Friday offerings

woolworths black fridayWoolworths is leading the way for FMCG retailers with it’s very own Black Friday sales offerings to attract more customers through its doors.

In an event that doesn’t traditionally grab the attention of the FMCG category, the supermarket giant is turning that idea on its head and seizing the opportunity to increase sales.

Online customers have the opportunity today to get their hands on hundreds of products at half price until midnight tonight, or while stocks last.

The online-only offer features selected products in the household, health and beauty categories as well as a number of baby specials and pet category offerings.

Selected food category products include freezer, chiller and deli.

Customers can opt to pick up their deals from their nearest store or get them delivered to their door.

Amazon Australia is another retailer choosing to offer a range of FMCG products as part of its first ever Australian Black Friday and Cyber Monday event.

The online retailer is offering deals across a wide selection of FMCG categories including Beauty, Baby Care and Pet. The event is in full swing and will continue until 23:59 on Monday November 26.

Rocco Braeuniger, country manager of Amazon Australia says, “We are delighted to bring our first ever Black Friday Deals Event to Australian customers with tens of thousands of products available at discounted prices. With deals on everything from active wear brands such as Lorna Jane and Puma, to everyday essentials such as Nivea and big brand skin care products, to consoles such as PS4, Nintendo and Xbox, we hope there is something for everyone.”


Woolworths Online Deals 


  • 50% off Finish & Fairy Dishwashing Tabs
  • 50% off laundry from Vanish, Omo, Dynamo and Cuddly
  • 50% off Air Care across Air Wick, Ambi Pur and Glade


  • 50% off selected Nivea, Dove
  • 50% off Hair Care range
  • Dove Bodywash Triple Moisturising 1l – Half Price
  • Redken Shampoo & Conditioner All Soft 300ml – Half Price


  • Ice Cream – Half price on Peters Drumstick, Connoisseur, Arnotts Wagon Wheels 4-6pks
  • Vegetables – Half price Birds Eye Steam Fresh Vegetables
  • Pizza – Half price selected Dr Oetker Ristorante Pizza, Papa Giuseppi Pizza
  • Chicken – Half price Ingham’s Free Range Chicken Breast Tenderloins 350g, Tegel Free Range Tenders 365g
  • Entertaining – Half price Herbert Adams pies

Chiller & Deli

  • Chobani Flips, Pouches, Oats and Fit Pots all Half Price
  • 50% off selected quick and easy entertaining meals from Latina and Leggos, Yumi’s Dips
  • 50% off Chilled Kombucha range including favourite brands like Mojo, Remedy and Macro


  • 50% off My Dog, Nature’s Table and Optimum Dog Food
  • 50% off Dine, Whiskas and Optimum Cat Food
  • 50% off Schmackos and Dentastix Pet Treats

Health Foods

  • 50% off total Shelby’s range, Gullon Biscuits and selected Connect Foods products
  • 50% off Bare Bakers Gluten Free lines in Bakery



Amazon Australia Deals

  • Buy One Get Three Free on select Nivea moisturizer
  • 50% Off select Garnier Hair and Skin
  • Save up to 60% Off select Lassig Nappy Bags
  • 50% Off select L’Oreal Paris Hair Care
  • 40% Off select L’Oreal Paris Cosmetics
  • Up to 50% off Select Men’s Personal Care
  • Up to 60% Off Select Big Brand Skin Care
  • Up to 60% Off select Big Brand Cosmetics
  • 15% Off select Pampers
  • Save up to 60% off select Recaro Seats
  • Save 40% on select Safety 1st Strollers
  • Save up to 30% on select Vtech Baby Monitors
  • Up to 40% Off select Benzac Acne Care
  • Up to 50% Off for select Toni & Guy
  • 50% Off select Hill’s Pet Food

You have 3 free articles.