French supermarket giant Carrefour has partnered with e -commerce leader Jumia to sell its grocery products in Africa.
Carrefour’s collaboration with Jumia.com will see an increase in the diversity and quality of products offered on the e-commerce platform and offer consumers a safe and convenient space to purchase online.
The service will be launched initially in Kenya, Ivory Coast, Cameroon and Senegal – where both companies are present.
“Carrefour and its partners have a multi-channel strategy that draws on the best local e-commerce players, and we welcome these agreements with Jumia, which will strengthen the brand’s reputation and the accessibility of our products for the benefit of our African customers” said Patrick Lasfargues, executive director of Carrefour Group International Partnerships.
“Jumia, which has managed to democratise e-commerce in Africa and whose customer base is expanding, was an obvious partner for our development on the continent.”
Shoppers can now buy a large variety of Carrefour products and have them delivered straight to their homes country-wide. Customers have the option of free returns within seven days, including various payment methods including cash on delivery, mobile money or credit cards.
“Carrefour is one of the major players in retail distribution in the world. As the African e-commerce leader, we are proud to welcome [its] products on our platform. Our customers and those of Carrefour will be delighted to now be able to access a unique online shopping experience for quality products at the best prices” said Jeremy Hodara, co-CEO of Jumia.
“This strategic partnership confirms our passion and combined efforts to provide innovative shopping solutions that make life easier for consumers.”
