The last week of November has seen a lot of big headlines in the FMCG world. From supermarket collectables to beverage deals, we take a look back on the biggest stories of the week.
Coca-Cola Amatil (CCA) secured a 28-year distribution deal for Rekorderlig. CCA’s managing director of Alcohol & Coffee Shane Richardson said the deal “further builds our marketing capability and experience. It also creates a stronger beer and cider team, which is well-positioned to work directly with the brand’s global owner Abro.”
China’s e-commerce giant AuMake will hold an event at Sydney’s Shangri-La hotel on December 8, to merge Australian suppliers with influencers from the Chinese tourism industry such as tour groups, tour guides, travel agencies and Free Independent Travellers. The a2 Milk Company, Blackmores, Swisse, Nature’s Way and Natio will be participating at the event. Chinese media will be covering the trade show as 20 high profile daigou companies livestream the event back to customers in China.
Supermarket giant Coles has announced a Christmas comeback of Little Shop. Coles told Inside FMCG that it will be adding “five new festive collectables” for customers starting next week. The spokesperson said that “Santa’s little secret is out of the stocking and the Little Shop supermarket surprises that took Australia by storm are making a mini comeback for Christmas.” The five collectors items will include mini versions of mince pies, pavlova slab, Christmas crackers (bon bons), gingerbread biscuit and a limited edition Coles gingerbread ice cream.
Dairy giant Fonterra’s COO consumer and foodservice business, Lukas Paravicini, resigned this week and is set to leave the co-operative in January. He will return to Europe with his family. Fonterra CEO Miles Hurrell said that he played a vital role in the company “in maintaining the financial strength of the co-operative, including through some years of low milk prices and challenging global conditions.” The dairy co-operative will name his successor in due course.
Vitamin company Blackmores strengthened this quarter in Australia and Asia with profits soaring to 19 per cent. CEO of Blackmores Richard Henfrey said it also had a “55 per cent increase in advertising and promotional spend to strengthen our brand.” China’s in-country sales grew by 30 per cent, supported by promotion on Chinese online platform.
French supermarket Carrefour collaborated with Jumia.com on an online grocery service in Africa. It will see an increase in the diversity and quality of products offered on the e-commerce platform and offer consumers a safe and convenient space to purchase online. Patrick Lasfargues, executive director of Carrefour Group International Partnerships, said that the grocery will have a multi-channel strategy that draws on the best local e-commerce players. Shoppers will be able to buy a large variety of Carrefour products online.
Have a great weekend! Inside FMCG will be back on Monday with more top stories.