Australian self-tanning brand Bondi Sands has secured an “unprecedented launch” into the US through retail giant Walgreens, with the product to hit shelves next month.
In one of the largest launches for an Australian beauty brand in US history, Bondi Sands will be “Category Captain” at 7,000 Walgreens stores nationwide.
Bondi Sands will design and update the Self-Tan point of sale touch points in all Walgreens stores, focusing on having an educational in-store experience for US consumers.
“We are extremely excited by our partnership with one of the leading retailers in the world, Walgreens. We have enjoyed a successful relationship with their co-company Boots in the UK and are equally excited by positioning Walgreens as the ‘go to’ self-tanning retailer in the US. Our team have worked tirelessly over the last 18 months in preparation for our entry into the US market and it is not only a proud moment for us but for Australian manufacturers and brand owners alike,” said Shaun Wilson, co-founder Bondi Sands.
The self-tanning brand will have 10 of their global best-selling products stocked including Dark Foam, Light Medium Foam, Express Foam, Tan Eraser, Liquid Gold, Gradual Tanning Milk, Dark Mist, the iconic Tanning Mitt with a selection of new products to launch in Walgreens next year.
“Since launching Bondi Sands in 2012, we have set ourselves the goal of becoming the number 1 self-tanning brand in the world and this opportunity with Walgreens will give the brand a truly national footprint across the US and will make our goal a reality within the next 12 months. This significant commitment from Walgreens is a testament to the work our team has produced and the support our global partners has given us throughout the life of our brand,” added Blair James, co-founder Bondi Sands.
Priceline, Coles and Woolworths carry the brand in Australia, and it is also sold in the UK and New Zealand.