FMCG giant Procter & Gamble (P&G) has added a leading natural feminine care company to its business with the acquisition of This Is L, which makes tampons, pads, liners and wipes from organic cotton.
P&G describes the US company as a “purpose-driven inspirational brand”. For every L. product purchased, a donation is made to improve product accessibility for girls and women in need in the US and around the world.
“This acquisition is a perfect complement to our Always and Tampax portfolio, with its commitment to a shared mission to advocate for girls’ confidence and serve more women. We feel this is a strong union and together we can be a greater force for good,” said Jennifer Davis, president, P&G Global Feminine Care.
L.’s donation program works with partners that provide tools such as pad manufacturing machines, to not only make these products available to those who need them, but also to fuel women’s entrepreneurship.
“Our strong growth has enabled us to stand in solidarity with women in more than 20 countries. Our support has ranged from partnering with organisations to send period products to Native communities in South Dakota, to supplying pad-making machines to a women-led business in Tamil Nadu. Pairing our purpose with P&G’s expertise, scale and resources provides an extraordinary opportunity to contribute to a more equitable world,” said Talia Frenkel, CEO of This Is L.