Procter & Gamble Archives - Inside FMCG
P&G has filed a Federal Court lawsuit accusing rival Colgate of misleading consumers in the marketing of a whitening toothpaste.
‘Show Me My Home’ simluates the household environment to provide the region’s savvy digital consumers with a “fun, engaging and convenient way to shop”.
Unilever, Mars, P&G step up plans to create a responsible media supply chain.
Free app allows women to find out and discuss their results with an expert advisor through a video call.
Secret deodorant is contributing US$529,000 to the US Women’s National Team Players Association to support equal salaries for women.
The top headlines this week.
Blackmores hires former Nestle, P&G and Gillette executive with track record of growing sales in China.
The project will see the creation of medal podiums using only recycled materials for the first time in Olympic and Paralympic Games histories.
FMCG giant criticised the platforms over presence of harmful content next to ads.
A Gillette campaign aimed to shock to gain publicity raises questions about brands’ responsibilities.