Procter & Gamble Archives - Inside FMCG

P&G rolls out experiential shopping site across Southeast Asia

‘Show Me My Home’ simluates the household environment to provide the region’s savvy digital consumers with a “fun, engaging and convenient way to shop”.

FMCG leaders commit to reduce harmful online content

Unilever, Mars, P&G step up plans to create a responsible media supply chain.

Clearblue offers video call service to assist visually-impaired with pregnancy test readings

Free app allows women to find out and discuss their results with an expert advisor through a video call.

P&G donates over $500,000 to support US women’s soccer team’s fight for equal pay

Secret deodorant is contributing US$529,000 to the US Women’s National Team Players Association to support equal salaries for women.

This week in FMCG

The top headlines this week.

Blackmores appoints Alastair Symington as new CEO

Blackmores hires former Nestle, P&G and Gillette executive with track record of growing sales in China.

P&G to create recycled plastic podiums for Tokyo Olympics

The project will see the creation of medal podiums using only recycled materials for the first time in Olympic and Paralympic Games histories.

P&G hits out at Facebook and Google over violent content

FMCG giant criticised the platforms over presence of harmful content next to ads.

Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity

A Gillette campaign aimed to shock to gain publicity raises questions about brands’ responsibilities.

P&G acquires organic tampon company

FMCG giant adds leading natural feminine care company to its portfolio.