Procter & Gamble Archives - Inside FMCG
P&G takes on Colgate in Federal Court over Optic White claims
P&G has filed a Federal Court lawsuit accusing rival Colgate of misleading consumers in the marketing of a whitening toothpaste.
P&G rolls out experiential shopping site across Southeast Asia
‘Show Me My Home’ simluates the household environment to provide the region’s savvy digital consumers with a “fun, engaging and convenient way to shop”.
FMCG leaders commit to reduce harmful online content
Unilever, Mars, P&G step up plans to create a responsible media supply chain.
Clearblue offers video call service to assist visually-impaired with pregnancy test readings
Free app allows women to find out and discuss their results with an expert advisor through a video call.
P&G donates over $500,000 to support US women’s soccer team’s fight for equal pay
Secret deodorant is contributing US$529,000 to the US Women’s National Team Players Association to support equal salaries for women.
Blackmores appoints Alastair Symington as new CEO
Blackmores hires former Nestle, P&G and Gillette executive with track record of growing sales in China.
P&G to create recycled plastic podiums for Tokyo Olympics
The project will see the creation of medal podiums using only recycled materials for the first time in Olympic and Paralympic Games histories.
P&G hits out at Facebook and Google over violent content
FMCG giant criticised the platforms over presence of harmful content next to ads.
Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity
A Gillette campaign aimed to shock to gain publicity raises questions about brands’ responsibilities.
