Unilever expands portfolio of healthy snacks with Graze acquisition
FMCG giant Unilever is broadening its presence in the fast-growing healthy snacking and out of home markets, with the acquisition of UK healthy snack brand Graze.
Graze began as a snack box delivery service and now has expanded its range of nuts, seeds, trail mixes and snack bars to retail stores, e-commerce and direct to consumer.
“Graze is the leading healthy snacking brand in the UK – delivering consumers fabulously tasty snacking options, delivered in beautiful packaging. A truly multi-channel brand, graze offers personalisation, convenience and great nutrition, brilliantly meeting the needs of millennial consumers,” Nitin Paranjpe, president of Unilever’s Food & Refreshment business said.
“Accelerating our presence in healthy foods and out of home this is an excellent strategic fit for the Unilever Food & Refreshment business, and a wonderful addition to our stable of purpose driven brands. We look forward to working with the graze team to grow the business, leveraging their tech and e-commerce expertise for our wider portfolio, and offering more consumers the opportunity to snack in a healthier way.”
“This deal marks a transformational moment in graze’s growth journey. graze believes that learning from Unilever’s sustainable living plan will become a key driver for the business. Graze has an incredibly exciting future ahead as part of Unilever and we look forward to working closely with the team to keep on inventing new healthy snacks, as well as continuing to work to understand the role technology can play in improving the food industry,” Anthony Fletcher, Graze CEO said.