Soft drinks giant Pepsi has premiered on Tuesday its 2019 global football campaign, “Pepsi, For the Love of It”.
The soft drinks maker urges consumers to go all in for the things they love. The new campaign, For the Love of It, is awaken through football – a sport which has been at the heart of Pepsi for decades.
Pepsi’s new campaign features its partnership with the UEFA Champions League, featuring four-time UEFA Champions League winner, Leo Messi, and record-breaking forward and “Egyptian King” Mohamed Salah.
The “Last Can Standing” commercial features the football icons engaged in a playful duel of passion and entertaining technique for a Pepsi. At a remote petrol station, they discover there is only one can of Pepsi left in the fridge. What quickly unfolds is a series of action-packed trick shots and skillful challenges as they go head-to-head for the coveted soft drinks.
“It was a lot of fun to film this year’s commercial with Pepsi – it’s a concept with fun and football skills at the heart of it. I hope this year’s campaign continues to encourage football fans to embrace their passion and love of the game,” said Messi.
“I’m very happy to see the partnership with Pepsi turn global, and I’m excited for what lies ahead,” said Salah.
“Year-on-year, Pepsi goes all in to entertain football fans and showcase the game’s heroes in surprising and unexpected ways,” said Natalia Filippociants, vice president, Marketing, Global Beverages, PepsiCo. “The new For the Love of It platform is our rallying cry and connects all we do. As a brand we have authentically loved and harnessed our fans’ passion for football for decades. This year’s campaign realizes fans love for the unexpected in the game; and brings together the sport, players and beverage people all around the world love.”
Starting yesterday until the UEFA Champions League Final in Madrid, Pepsi said that 65 countries will be rolling out with this year’s football creative, including exclusive content; design-led packaging and out of home and in-store point of sale across Pepsi and Pepsi Black / MAX.
The new commercial has captured behind-the-scenes moments with Messi and Salah like the athletes’ feet are never far from a ball and Pepsi kept the cameras rolling to capture their unmatched skills – both pitch and Pepsi-focused. The content will be shared exclusively on social channels.
