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No points for brand loyalty: the data-driven future for Australian retailers

As the demands of modern consumers continue to surge, Australian retailers are under increasing pressure to be more customer-centric and provide better shopping experiences. While research from Mastercard shows loyalty programs are popular in Australia, shoppers are becoming impatient with irrelevant offers. Simple points programs based on the ‘earning and redeeming’ model are losing ground in today’s dynamic and competitive environment, as highlighted in Aldi’s recent television adverti
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