Coca-Cola Amatil has entered into an exclusive partnership with craft brewer Fortune Favours, to sell and distribute its beer and cider range throughout New Zealand.
Coca-Cola Amatil NZ general manager of sales, Steve Inch, said he’s looking forward to introducing more consumers to the brand when the partnership officially commences in April.
“In just over 18 months since they started they’ve gone from strength to strength, building a fantastic brand anchored in a range of great-tasting, highly sessionable craft beers,” said Inch.
“The next step in their growth needs to come from expanding to a national level, which is where we come in. It’s a natural fit with our reach and route to market capability.”
Fortune Favours entered the Wellington brewing scene in August 2017 and has already achieved over 100 taps nationally and approximately 300 customers for its packaged beer.
Coca-Cola Amatil will put a team of beer ambassadors on the road to inform consumers about the brand and its products.
CEO and founder of Fortune Favours Shannon Thorpe, who will continue to own and run the brand, said the partnership is a great way to take the business to a national level.
“There is a great culture and enthusiasm within Amatil, and their sales and distribution network is second to none,” Thorpe said.
“This relationship will allow us to continue the growth of Fortune Favours, we’ll continue to own and run the brand but with the added support of Amatil’s substantial sales and distribution expertise.”
Fortune Favours products include The Wellingtonian NZIPA; The Adventurer Pilsner; The Oregonian American Amber Ale; The Naturalist Unfiltered Pale Ale and The Sunchaser Blueberry Cider.