Poll: Is Australia ready for Kaufland?

kaufland2German hypermarket Kaufland is gearing up for its arrival in Australia, having received the green light to open its first three stores in Victoria and Australia’s largest distribution centre.

Kaufland supermarkets will have a total store area of 4,000 square metres and will be stocked with local, regional and international products at discount pricing. Each store will include a bakery, butcher and liquor areas.

Kaufland Australia managing director Julia Kern announced that the company will create 1,600 Victorian jobs.

“Our initial investment of $459 million will create opportunities for local businesses and stimulate much needed competition and consumer choice in Australia’s supermarket sector,” said Kern.

Today we’re asking, how the new arrival impacts the industry. Will local supermarkets suffer or will it bring better competition to the market?

Are you optimistic about the arrival of Kaufland on the Australian supermarket scene?


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