Conor McGregor’s Proper Twelve whiskey launches in Australia

Proper-Twelve-Irish-Whiskey-Conor-McGregor-HellodrinksUFC fighter Conor McGregor’s Proper No. Twelve Irish Whiskey has  landed in Australia, just ahead of St Patrick’s Day this weekend.

Sydney-Irish Online Liquor company Hellodrinks is the first to carry the new whiskey. Hellodrinks owner, JP Tucker said there’s a surge in demand for Irish whiskey in Australia.

“The demand for this Irish Whiskey in Australia has been huge since we began pre-selling late in 2018,” Tucker said.

“It’s a big coup for Hellodrinks to be first out of the blocks with Proper Twelve, and whilst our customers have been waiting & waiting for the launch, I am happy they will get to toast St Patricks day on Sunday 17th with a Proper Irish Whiskey, it will be a first for them.”

Proper No. Twelve is 40 per cent ABV made from the fusion of golden grain and single malt, creating a complex yet smooth taste with hints of vanilla, honey and toasted wood.

McGregor has been hitting the headlines for the wrong reasons this week, following an altercation with a fan in Florida. He is using this product launch as an opportunity to do something positive, with a donation made to local charities for each case sold.

Eire Born Spirits will donate $5 for every case of whiskey sold to local first responders and emergency service organisations and charities, up to $1 million annually. The proceeds will go directly to specific countries where they were bought.

“I am proud to be part in some small way in this great initiative by Proper Twelve to give back to our first responders, by them making donations to local organisation/charities, already from the success of our pre-sale there will be money generated for these groups,” Tucker added.

“Today marks another great achievement for Proper No. Twelve. Landing in Australia before St. Paddy’s Day was my goal given the many thousands of requests we have had there since our Ireland, USA and UK launches,” said McGregor.

Proximo Spirits is the global distribution partner for Proper No. Twelve, which is now sold in Australia, Ireland, US and UK.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Inside FMCG Jobs

Loading...

FMCG Products

Company:

Category:

View details

Latest Poll

Is it OK for retail staff to bend the rules to help customers?
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered