FMCG giant Kraft Heinz has named Miguel Patricio as its new chief executive to succeed Bernardo Hees who took on the role in 2015 when Kraft Foods and HJ Heinz merged.
Patricio, a 30-year-old Portuguese marketing veteran, is expected to revitalize Kraft Heinz brands such as Planters and Oscar Mayer.
Hees will step down on June 30, with Patricio taking up the position in July. He leaves Anheuser-Busch InBev after 20 years, where he handled popular beer brands, Corona and Budweiser. Patricio previously worked at Philip Morris, Coca-Cola and Johnson & Johnson.
The incoming CEO said his focus will be on improving Kraft Heinz’s speed, organic growth, brand building and making the company more consumer focused, CNBC reported.
