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Coca-Cola Australia introduces Nutriboost milk drink

Coca-Cola Australia has this Tuesday announced the launch of a new milk drink with a five star health rating.

Nutriboost contains protein, calcium, fibre and Vitamin D with no added sugar.

The new addition to Coca-Cola’s dairy range is part of the beverage giant’s efforts to include functional ingredients as well as more low- and no-sugar options.

“The dairy category has evolved significantly as Australians increasingly look for ways to add nourishment to their diets,” Amruta Vaidya, marketing manager for Dairy, Coca-Cola Australia said

“We took this as inspiration to create Nutriboost, which packs in plenty of nutritional punch, including protein, calcium, fibre and Vitamin D, making it a great option for in-between meal times.”

The Nutriboost range will be available from selected retailers at the end of May in three flavours, chocolate, vanilla and banana, in 250ml and 340ml sized recyclable bottles.

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