Darrell Lea releases its first ever chocolate block range
Australian confectionery company Darrell Lea has launched its first chocolate block range in its
The range builds on the success of some of its staple products, with six varieties including Rocklea Road, Liquorice, Peanut Brittle, Fruitier & Nuttier, Peppermint Partytime and Caramel Craving.
“We make some of Australia’s favourite confectionery products and we knew these would translate perfectly into a block format,” Tim York, CEO of Darrell Lea said.
“We also thought we could improve on a few great flavour combinations …
so we did. It’s time the confectionery aisle got a shake up and we’re excited to be doing it.”
York said that while Darrell Lea is predominantly a liquorice business, which has dabbled in chocolate, he plans to change that.
“Darrell Lea is now well and truly in core chocolate territory and
it’s a thrilling place to be.”
The range is made in Australia using 100% sustainably sourced cocoa.
Darrell Lea’s chocolate block range is available exclusively at Woolworths, at RRP $5.00 each.