Darrell Lea releases its first ever chocolate block range

Australian confectionery company Darrell Lea has launched its first chocolate block range in its
92-year history.

The range builds on the success of some of its staple products, with six varieties including Rocklea Road, Liquorice, Peanut Brittle, Fruitier & Nuttier, Peppermint Partytime and Caramel Craving.

“We make some of Australia’s favourite confectionery products and we knew these would translate perfectly into a block format,” Tim York, CEO of Darrell Lea said.

“We also thought we could improve on a few great flavour combinations …
so we did. It’s time the confectionery aisle got a shake up and we’re excited to be doing it.”

York said that while Darrell Lea is predominantly a liquorice business, which has dabbled in chocolate, he plans to change that.

“Darrell Lea is now well and truly in core chocolate territory and
it’s a thrilling place to be.”

The range is made in Australia using 100% sustainably sourced cocoa.

Darrell Lea’s chocolate block range is available exclusively at Woolworths, at RRP $5.00 each.

Comments

3 comments

  1. Ross posted on August 1, 2019

    your block product says packed in Australia. Is it made in Australia?

  2. Sheree Rogers posted on December 30, 2019

    I noted that also. The article states that the range is made in Australia using 100% sustainably sourced cocoa. Yet the packing states its packed in Australia from imported ingredients ????

  3. PeterBombardieri95342 posted on August 17, 2020

    if its made in au why dont they put that on the packing , it said packing states its packed in Australia from imported ingredients so not australian then ,, pissed off

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