FMCG giant Procter & Gamble (P&G) is partnering with the Tokyo 2020 Organizing Committee and the International Olympic Committee (IOC) on The Tokyo 2020 Podium Project.
The project will see the creation of medal podiums using only recycled materials for the first time in Olympic and Paralympic Games histories.
“Sustainability is at the heart of this effort and P&G is proud to work with Tokyo 2020 and the IOC to demonstrate how consumers can participate in reducing plastic waste. The Tokyo 2020 Podium Project is an example of how the Olympic Games can be a catalyst to inspire actions that have a positive impact on the environment and society,” said Marc Pritchard, P&G chief brand officer.
P&G has invited consumers to take part by donating plastic items, including shampoo and dish detergent bottles at any of the 2,000+ AEON stores across Japan including AEON Style and MaxValu.
“The Tokyo 2020 Podium Project is an excellent example of how the Olympic Games can inspire sustainable change in the host city and country,” said Marie Sallois, IOC director for Sustainability.
“We are very excited to see this project take shape, adding to our global efforts to tackle plastic waste. The IOC will continue to work closely with the Tokyo Organizing Committee to ensure that sustainability is an integral part of the Olympic Games 2020 and the legacy that they create.”
P&G and Tokyo 2020 recycled podiums will be unveiled in June 2020 and used during the Olympic Games on July 24, 2020 and Paralympic Games on August 25, 2020.
After the Olympics, the FMCG giant plans to recycle them again to create new P&G packaging. They will also be used as educational material to explain and promote the Olympic and Paralympic Movements and the importance of sustainability.